About Us

Empowering self discovery, mindfulness and connection to the world

Artist statement

Every little step matters, let go of what’s holding you back and be mindful and intentional of your art. And above all keep a curious mind and enjoy the creative journey!

As an artist I strive to help people enjoy art creation freely and liberate themselves from preconceived ideas about themselves. I love beautiful things and strive to enjoy every moment of life, record it and share my journey to inspire others. I love hiking and travelling to natural places, I get the best ideas during walks in nature. So nature is my primary source of inspiration. I also enjoy the beauty of the scenery and the peace and calm that allows me to connect to myself. I believe art can reveal people inner beauty and embark them on a self-discovery.

Artist biography

"My paintings are part of me, they represent moments that I have experienced, emotions and symbols linked to my identity" - Fatima Zahrae

Fatima Zahrae Majidi is a self-taught Moroccan painter and computer engineer. Her artistic mark is distinguished by the geometric shapes of Mediterranean tiling and the richness of the colors she uses in her works. Through her paintings, Fatima Zahrae tells stories inspired by nature but also by everyday life, thus commemorating precious souvenirs and celebrating the present moment. Born in Meknes, she works and pursues her artistic passion in Rabat. Her creative journey has led her through the exploration of different art forms, to painting and fine art encompassing all of her favorite creative activities. A lover of nature and hiking, her inspiration comes mainly from travels but also from the memories she treasures in her art and travel journals. Her art aims to inspire self-discovery, mindfulness and connection to the world. She encourages people to express themselves through colors and shapes and live the present moment.

Sustainability Initiatives

Conscious Fashion for a Better Tomorrow

My artwork is personal.. I share pieces of me to inspire you create and explore yourself and the world around you. - Fatima Zahrae

From the careful selection of ethically sourced materials to the implementation of environmentally conscious manufacturing processes, every step we take is a stride toward a greener and more sustainable industry.

We prioritize transparency in our supply chain, partnering with suppliers who share our values of fair labor practices and environmental stewardship. Our sustainable fashion choices extend to packaging as well – we use recyclable materials to minimize our environmental footprint. Join us on this journey towards conscious fashion, where style meets responsibility, and every purchase contributes to a brighter, eco-friendly tomorrow.